Final Poster - Click for larger view
Goodyear is one of NASCAR's longest-standing sponsors, with continuous involvement since 1954. One of Goodyear's most sought-after promotional tools is its annual NASCAR Driver poster. For the Class of 2015 poster, we proposed that our 43 Road Warriors would emerge from a giant burn-out cloud. Each driver was photographed individually during NASCAR Media Day at Daytona Motor Speedway and then assembled - along with the environment - in post-production.
Team
Creative Director: Mike Wierzbicki
Senior Copywriter: Mary Klug
Art Director: Mike Wozniak
Initial Concept Sketch